brand overview
VLIV Communications is a bi-coastal public relations and strategic communications agency based in New York City and Los Angeles. For over a decade, they have elevated beauty, fashion, and lifestyle brands to new heights of media visibility and consumer enthusiasm.
Known for their refined taste and strong industry relationships, VLIV has built an impressive portfolio of brands across the U.S. But while their client work spoke volumes, their own brand presence no longer reflected the caliber, authority, and sophistication of the agency they had become. It was time for a level up.
challenge
The founder had an incredible 10-year portfolio filled with respected beauty and fashion brands. But that value was not clearly communicated through her branding or website. The visual identity lacked cohesion, and the messaging did not fully reflect the strategic depth of the agency.
Solution
We started with an in-depth Brand Clarity Questionnaire to fully understand VLIV’s foundations, positioning, and long-term vision. This allowed us to uncover the true essence of the brand and how Lindsey wanted to be perceived in the luxury PR space.
From there, we developed two distinct brand concepts that interpreted her vision through different creative lenses. Each concept balanced editorial sophistication with sleek minimalism and bold structure. After selecting the strongest direction, we refined the identity collaboratively to ensure every detail felt aligned. We crafted a visual system that felt high-end, fashion-forward, and confidently modern. Typography, color palette, and layout were intentionally chosen to communicate authority without losing approachability.
We then translated the brand into a strategic website that highlights their 10-year portfolio with clarity and impact. The messaging was elevated to better reflect their expertise, credibility, and bi-coastal presence.
The final result is a cohesive brand and website that positions VLIV Communications as a premium, high-level PR agency.
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